With the expansion of international trade and other forms of international economic relations, improve the level of culture and education began to develop international tourism. International tourism is an activity aimed at providing various kinds of tourist services and the goods of tourist demand to meet a wide range of cultural and spiritual needs of foreign tourists. Tourism services in international trade are as “invisible” product.
The beginning of an era of mass tourism associated with the internationalization of all spheres of public life, the increasing standard of living, increased leisure time, changes in transport and communications. In 60-70-ies. international tourism is a worldwide phenomenon. On average, about 65% of all international tourist trips is in Europe, about 20% to America, 15% in other regions (1990). Over the past 20 years the number of international tourists in the world increased by 1/3 and, according to forecasts, by 2000 their number will exceed 500 million According to the International organization of tourism, the growth of international tourism amount to 4.5—5% per year.
This growth is driven by fundamental factors, influencing the development of tourism. They can be divided into economic and social. These factors primarily include the growth of personal incomes above the limits, sufficient to meet the necessary requirements, the technical improvement of means of transport and communication, involvement in the tourism new sectors of society (pensioners, owners of small businesses, family tourism). Increasing urbanization leads to the expansion of tourism has formed a powerful tourist complexes that advertise their services. No small role played a tendency to the fragmentation release, resulting in terms of tourism decline, but a growing number of trips. Subjective reasons for the growth of tourism includes the activities of government bodies, regulating entry and exit from the country and stay in its territory of foreign citizens.